Toronto-based Street Capital Group Inc. announced Tuesday that Jeff Marshall, an experienced financial product development and marketing executive, has been appointed chief product and marketing officer of Street Capital Bank of Canada.

Marshall brings 25 years of progressive leadership experience to the role, according to Street Capital's announcement. He most recently led the digital transformation at Bank of Nova Scotia, where he was senior vice president of digital banking.

"Jeff's track record of creating lasting strategic partnerships, building strong brands and designing and executing customer-centric digital banking programs will be key to the next phase of growth for Street Capital," says Duncan Hannay, CEO of Street Capital, in a statement. "His 25 years of experience across banking and retail will be a valuable addition as we seek to grow and diversify our product offerings to meet the needs of our customers and partners."

Adds Marshall, "As a new Schedule I bank, Street Capital has a significant opportunity to deliver products and services through innovative platforms, to benefit its customers. I have spent time with the senior management team and am excited to join them in the pursuit of building Street Capital Bank into an industry leader over the next several years."

Marshall has also held a variety of senior roles in product, marketing and customer strategy at Loblaw Cos. Ltd., PC Financial, and Toronto-Dominion Bank. He holds an MBA from Dalhousie University.

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